CoinGecko's Mascot Move Signals Broader Push for Mainstream Crypto Accessibility

Cryptocurrency data platform CoinGecko, a long-standing resource for market information (also the data provider for that ticker you see on the top of the Blockhead website), has unveiled a significant brand refresh on its 11th anniversary, introducing a new visual identity and two distinct mascots, Gekko and Rex.

This evolution signals CoinGecko's intention to cultivate a more approachable image while maintaining its commitment to providing comprehensive crypto data, the company said in a statement on Monday.

For over a decade, CoinGecko has served a core audience of crypto enthusiasts and traders with its extensive database. The introduction of Gekko, described as playful and dependable, alongside Rex, characterized as sharp and analytical, marks a departure from the platform's previously mascot-less identity. This move aims to create a more relatable connection with its user base.

"This brand refresh marks a new chapter for CoinGecko, as we continue building for the decentralized future," CEO and co-founder TM Lee said in the statement. "Our community has been with us through every market cycle, and this refresh is for them. We aim for our brand to feel more relatable, forward-looking, and a stronger reflection of the crypto companion we strive to be throughout their crypto journey."

The updated logo and vibrant color palette contribute to a more modern aesthetic for both CoinGecko and its DEX aggregator, GeckoTerminal. This visual refresh aligns with the platform's continued growth, now tracking over 17,000 cryptocurrencies and NFTs across more than 1,200 exchanges, and GeckoTerminal's coverage of over 6 million tokens across 200 blockchain networks.